Margaret van Eyck

To rename an institution is to intervene in its memory.[^Der Name „Jan van Eyck" wurde 1948 gewählt; die Umbenennung von 2020 stellt diese Setzung zur Diskussion.] It is never a neutral act of relabelling, but a rewriting of who is allowed to speak in whose name.

The archive resists

Every letterhead, every sign, every catalogue entry becomes a small site of negotiation.[^Vgl. das interne Corporate-Design-Manual, Version 3.2.] The archive resists the new name; the new name resists the archive.
Show hidden objects – Plakat

A poster from the campaign.

A name is a promise that an institution makes to its own future.